Amazon’s troubled drone delivery project is finally taking off
VergeMAY 2022
Amazon Announces Test Drone Prescription Delivery Service
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The Spin
Narrative A
Amazon continues to amaze as it announces a revolutionary program that will deliver medications to customers' homes via drones. It's hard to properly convey just how disruptive this feat is to the pharmacy industry, but it is a testament to Amazon’s planning and ingenuity. Since the COVID pandemic, the global healthcare system has been severely strained, and patients have had to deal with understaffed pharmacies and prescription shortages. Amazon's latest program will add even more value to consumers.
Narrative B
Amazon's announcement of drone deliveries of medication is certainly a novel development, but it has a long way to go before it can be hailed as some game-changer. Amazon has long teased drone delivery, and it has seen mixed results over the years with many regulators taking aim at the supply chain goliath. After years of promises, Amazon will test operations in one US city — that’s nice, but that doesn't change everything for the massive pharmaceutical industry. Let's see how the pilot deliveries go before making any sweeping declarations.