How Bud Light Destroyed Its Brand Overnight
AmacApr 20, 2023
On Tuesday, Anheuser-Busch InBev, the world's biggest brewer, placed two senior marketing executives — Alissa Heinerscheid and Daniel Blake — on leave following an uproar over Bud Light's marketing partnership with transgender social media influencer Dylan Mulvaney.
Todd Allen, the global Vice President of Budweiser, is set to replace Vice President of Marketing Heinerscheid, who headed the Mulvaney ad campaign. No replacement has yet been announced for Blake, the company's Vice President for mainstream brands.
Companies such as Bud Light and Disney are destroying their brands over a commitment to woke advertising. While the backlash to Bud Light's trans endorsement has been impressive, there is still a long way to go if conservatives are to secure a lasting victory. Bud Light has yet to apologize for its partnership with Mulvaney. However, many activists have sent an unambiguous message that they will not put up with the continual push of the woke agenda.
The real tragedy here is not Bud Light's "woke" promotion with Mulvaney, but rather the blatant truth that the company never really cared about promoting inclusivity. Capitulation and a tepid apology due to right-wing pressure highlight that, in the end, Bud Light never really wished to bring people together over a beer but cashed in on inclusivity for the sake of its profit margins.
There is a 25% chance that an openly-LGBTQ individual will be elected President of the United States by 2041, according to the Metaculus prediction community.