The Facts
After announcing on Thursday that he had found a new CEO to lead Twitter — which he bought last year for $44B — Elon Musk on Friday confirmed that Linda Yaccarino, the head of global advertising and partnerships at NBCUniversal, would take over.
Musk said she would start in six weeks, at which point he would assume the roles of executive chairman and chief technology officer.
The Spin
Narrative A
The appointment of a new CEO could launch a new chapter for the troubled company, which has recently struggled with sweeping changes to Twitter's policies and frequent outages. As Musk's commitment to open-source transparency and accepting a wide range of viewpoints remains unchanged, the new chief executive will likely improve relationships with advertisers and smooth their fears over content moderation.
Narrative B
Musk has a track record of making splashy announcements and failing to follow through. As Musk has reshaped Twitter's policies to match his whims, speculation on how long his tenure would last and how big of an effect it has on his other companies has only increased. While Twitter may get a new CEO, the biggest question is: How much will change, and how fast, considering he would still have a hands-on role over the social media platform?
