Google might be rushing out Bard too soon because of pressure from its competitors. It was already walking a fine line, hoping it doesn’t lose users of its profitable search business to the AI bot. Now it also has to worry about a misinformation problem that could tarnish the company’s reputation. Google might regret not waiting for Bard to be near-perfect while the other companies struggle through their AI rollouts.
Google may as well get out in front of the AI race because it has something the other companies don’t – a leading search engine that can be a backup for mistakes Bard makes or information it can’t find. For now, Bard is a complement to search. But as it works out the kinks, Google may have just started the future of search.