Microsoft and Activision CEOs battle to keep a giant Xbox deal alive
VergeMAY 2023
Concerns about the acquisition of Call of Duty owner Activision Blizzard are mounting, not only over Microsoft's capacity to keep the game away from competitors in the home console market, but also because this move may give the Xbox owner undue power to shape the future emerging cloud gaming market. This deal risks enabling Microsoft to establish a damaging monopoly.
Once likely to block the Activision-Microsoft deal, regulatory obstacles are disappearing as the winds continue to change in both the UK and the US. This is a positive outcome in the long uphill battle to bring Activision game franchises under Microsoft's umbrella — a move that could boost gaming-related artificial intelligence and usher in a new era for the industry.