In a shocking turn of events, Netflix subscriptions rise after password-sharing crackdown
VergeSEP 2023
Despite warnings that Netflix's push to stop password sharing would result in mass cancellations, the company showed a bigger-than-expected growth for Q2. It added almost 6M paying subscribers, which is quite a remarkable turnaround.
Netflix's continuous effort to stop password sharing could potentially hurt its competitive edge in various markets. In India, for example, Netflix faces stiff competition from JioCinema, which streams numerous popular shows and movies from NBC, HBO, and Warner Bros. It has yet to be seen if the password-sharing crackdown will ultimately be bad for business.
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