The entertainment industry is unashamedly pursuing merger after merger, even despite the recent Hollywood writers' strike and the Biden administration's legal battles. As the government fails to block both horizontal and vertical mergers, the industry has become more emboldened to narrow the TV and movie playing field. After the strike, everyone predicted such moves would occur — Warner Bros. and Paramount are proving that true.
From a consumer and anti-trust standpoint, this merger may actually be a good thing. While the government will certainly be watching these talks play out, it's important to note that Netflix and Disney+ are both much bigger than Paramount+ and Max — if they were to merge, there would be a more suitable competitor thrown into the mix. The combined debt of Warner Bros. and Paramount would also be an issue, but more subscriptions from their respective sports streaming assets could also bring in more cash.