TikTok is one of the most powerful social media platform in the world, and it is the future of any industry it chooses to enter. TikTok Shop will change the landscape of e-commerce since it has the built-in access to Gen Z that many other platforms lack. It has carefully ironed out the logistics to create an e-commerce platform that is easy to use and links buyers and sellers like never before.
TikTok Shop might not be the smashing success many anticipate it to be as there are many kinks the company needs to iron out before it can fully take advantage of its large pool of users. While it may be growing amongst certain groups, social commerce doesn’t account for a large percentage of total online shopping sales, and it could take quite some time for it to be a dominant part of e-commerce.