Images of new electric Jaguar car leak out before official Miami unveiling
GuardianDEC 2024
Jaguar Unveils 'Miami Pink' and 'London Blue' EVs
Above: A view of the Type 00 Miami Pink during the Reimagined Jaguar Brand Debut At Miami Art Week on Dec. 2, 2024, in Miami, Florida. Image copyright: Jason Koerner/Stringer/Getty Images Entertainment via Getty Images
The Spin
Left narrative
With its exciting pink design, the Type 00 redefines luxury and embraces a fresh, inclusive aesthetic. Combining cutting-edge electric performance — 575 horsepower and over 430 miles per charge — Jaguar has proven it's still a leading innovator. Critics labeling the color "woke" overlook its vibrancy and appeal to diverse audiences. While the company and its open-minded customers will enjoy the new look, critics will miss out on an opportunity to use a fun new car.
Right narrative
Jaguar's Type 00 launch is a misguided, culture-wars-pandering attempt to modernize by abandoning its legacy of elegance and restraint. The company, which up until now was still seen as an industry leader, chose to destroy itself by making garishly styled cars like the Miami Pink and London Blue variants, awkwardly devoid of mirrors or a rear window. Their boldness isn't innovation but aesthetic calamity, alienating loyalists while failing to compete with the likes of Tesla.