Jeff Bezos Launches AI Startup 'Project Prometheus' as Co-CEO

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Above: Jeff Bezos on stage at Italian Tech Week 2025 in Turin, Italy on Oct. 3, 2025. Image credit: Stefano Guidi/Getty Images

The Spin

Techno-optimist narrative

Bezos's return to operational leadership with Project Prometheus represents a game-changing moment for AI innovation. The $6.2 billion startup assembles top talent from Meta, OpenAI, and Google DeepMind to revolutionize physical-world AI applications in aerospace, automobiles and manufacturing. This bold venture leverages Bezos's engineering expertise from Blue Origin to bridge digital intelligence with real-world challenges, advancing his vision of using AI and robotics to expand human activity beyond Earth.

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Wall St Engine on X

Techno-skeptic narrative

Project Prometheus emerges amid a dangerous AI bubble, where stock prices often disconnect from business fundamentals and every idea gets funded regardless of merit. Bezos himself acknowledges this industrial hype while making risky bets — including last year's venture with Physical Intelligence. With GPT-5's recent flop highlighting plateauing capabilities, the secretive startup’s massive funding may reflect the frothy speculation plaguing AI investments rather than proven technological breakthroughs.

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