Kellogg Shares Soar After Reports of Ferrero Takeover

JUL 10·Updated JUL 11

Kellogg Shares Soar After Reports of Ferrero Takeover

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Above: Kellogg's cereals at a grocery store in Queens, New York, in 2024. Image credit: Lindsey Nicholson/UCG/Universal Images Group/Getty images

The Spin

Narrative A

This is a bold move from Ferrero that will strengthen its foothold in U.S. markets while the firm continues with its aims of expanding globally. This acquisition, if it proceeds, makes strategic sense for the company.

Narrative B

As consumers are switching over to healthier options, convenience food firms have struggled to adjust and have seen their profits decline. This is a risky play for Ferrero.

Metaculus Prediction

Articles on this story

Kellogg shares soar on reports of Ferrero takeover talks

Cereal maker WK Kellogg shares jump 50% on report of possible $3 billion deal with Ferrero

Italian group Ferrero in talks to buy US cereal maker Kelloggs

Ferrero reportedly closing in on $3bn Kellogg takeover

Foodnavigator.ComJUL 19

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GuardianDEC 2024

Buy Energy Stocks Exxon Mobil 1F90891

Ferrero to snap up remaining US Kellogg's business in rumoured $3bn deal

The GrocerJUL 19

Ferrero's $3 Billion Bet on WK Kellogg: A Valuation Play in a Consolidating Snack Sector

Bias Split Public Figures Controversies

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© 2025 Improve the News Foundation. All rights reserved.Version 6.19.1

© 2025 Improve the News Foundation.

All rights reserved.

Version 6.19.1