The filming permits were legally obtained through proper channels, and all prescribed protocols were followed under INAH supervision. The video's reach of over 60 million views promotes Mexican cultural heritage to a global audience, particularly young viewers, potentially boosting tourism and cultural appreciation. The theatrical elements were meant for entertainment and didn't harm the archaeological sites.
Commercializing sacred archaeological sites for private profit undermines their cultural significance and sets a dangerous precedent. While local researchers face strict limitations, MrBeast's privileged access to restricted areas demonstrates unfair treatment and possible corruption in the permit process. The misleading content and unauthorized commercial promotion violate both permit terms and cultural respect.