Getting a check for content while search traffic quietly disappears is hardly a fair trade. With hundreds of outlets crowding into the same program and terms kept secret, any single newsroom's leverage shrinks to nothing. Revenue nobody can measure is no substitute for the audiences journalism just lost.
Paying newsrooms for original reporting, crediting the source and linking straight back to the article beats having the work taken for free. Local papers and nonprofit newsrooms sitting alongside global brands in the same program prove this is more than a big-media payday. Readers get real context up front, and the clicks still head home to the publisher.
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