Patagonia Founder Donates Company to Fight Climate Change

Photo: Getty Images [via Daily Mail]

The Facts

  • On Wed., Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said he will be giving his company away to a private trust to use its profits to fight climate change.

  • Instead of taking the company public or selling the $3B brand, 83-year-old Chouinard and his wife and two kids will transfer all of their company voting power and shares to protecting and conserving nature.

The Spin

Narrative B

This is the clearest proof yet that Yvon Chouinard is a leader in the movement away from shareholder capitalism and toward stakeholder capitalism. In a world infected with inequality and environmental destruction, Patagonia has chosen to put the Earth and its inhabitants above profit.

Narrative A

While Chouinard's decision to break away from the age-old shareholder motto is a bold move with noble motives to help the planet, it's too soon to celebrate. Without a financial incentive to keep on track, it remains to be seen whether this strategy will succeed.

Articles on this story

Sign up to our daily newsletter