Artificial Intelligence

Report: Apple Considers Third-Party AI Models to Power Siri Upgrade

JUL 2 2025·Updated JUL 4 2025

Story

Above: An Apple logo is displayed on a smartphone with an Apple Siri AI logo in the background. Image credit: Avishek Das/SOPA Images/LightRocket/Getty Images

The Facts

Apple is reportedly considering using AI models from OpenAI and Anthropic to enhance its digital assistant Siri, instead of relying only on its own tech. According to Bloomberg, the company asked both firms to train models that can run on its Private Cloud Compute system.
PYMNTS
TechCrunch
Bloomberg.com
Apple's "LLM Siri," built on its Foundation Models, has been delayed from a 2024 launch to 2026 or later. Executives admitted last month that the enhanced assistant failed to meet internal quality standards, slowing its development timeline.
Verge
PYMNTS
Apple reshuffled its AI leadership, with Vision Pro chief Mike Rockwell now heading Siri after CEO Tim Cook reportedly "lost confidence" in John Giannandrea. The company also saw key talent exits, including senior large language model (LLM) researcher Tom Gunter.
Maginative
Engadget
Verge
Apple currently lets users access ChatGPT via its Apple Intelligence platform for some web searches, but usage is optional. A deeper integration would mark a shift from Apple's long-standing focus on controlling the user experience with in-house tech.
Digital Watch Observatory
TechCrunch
The report said Apple is leaning toward using Anthropic's Claude model for Siri, though no final decision has been made.
Verge
Digital Watch Observatory
Apple's potential shift to third-party AI, mirroring Samsung’s Galaxy AI approach with Google’s Gemini, comes amid investor concerns over its AI strategy, with shares down year-to-date.
Maginative
Engadget

Sources Split

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The Spin

Techno-optimist narrative

With its in-house AI struggling to meet expectations, Apple must embrace partnerships to stay competitive. Collaborating with leaders like OpenAI and Anthropic lets Apple enhance Siri quickly while preserving its privacy values — an essential move in today's AI-driven tech landscape.

TechGig

Techno-skeptic narrative

While inter-company partnerships may seem pragmatic, they also risk reinforcing an unhealthy concentration of power. The AI future shouldn't belong to just a few players, especially as even OpenAI begins to show signs of slowing. Innovation thrives through diversity, not dependence.

Tech Policy Press

Vivatechnology

Cynical narrative

No matter how sleek the brand or clever the pitch, AI-powered devices come with a catch: they're always watching, listening, and logging. Whether it's Apple, Microsoft, or Google, behind the promises of so-called "smart" assistance is a quiet trade-off: privacy for convenience. And once your data's out there, you don’t get it back.