This historic investment demonstrates unprecedented confidence in EA's creative vision and long-term potential. The consortium brings deep expertise across sports, gaming and entertainment, providing resources to amplify creativity and accelerate innovation. With continued leadership stability and unwavering commitment to players, EA can now pursue opportunities that position the company to lead the industry's future.
This buyout represents the opposite of a creativity-focused business. Private equity's track record in entertainment is devastating — all one needs to do is look at how similar buyouts hollowed out the music industry, turning cultural powerhouses into debt-burdened catalogue exploiters. This deal prioritizes extracting maximum value from existing assets rather than building new, innovative companies.
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