Artificial Intelligence

Google Launches Deep Think AI for Ultra Subscribers

Published AUG 1 2025

Story

Above: Google and Gemini logos. Image credit: Cheng Xin/Getty Images

The Facts

Google launched Deep Think, a new AI reasoning feature in the Gemini app for Google AI Ultra subscribers, on Friday. The premium subscription tier costs $249.99 per month after a promotional rate of $124.99 for the first three months.
ZDNET
VentureBeat
Ars Technica
The model employs parallel thinking techniques to explore multiple ideas simultaneously and incorporates reinforcement learning to enhance step-by-step problem-solving, necessitating extended inference time before responding.
THE DECODER
VentureBeat
Deep Think achieved 87.6% on the LiveCodeBench V6 coding benchmark and 34.8% on Humanity's Last Exam, outperforming competitors like OpenAI's o3 at 20.3% and xAI's Grok 4 at 25.4% on the latter test.
Techzine Global
Android Central
Engadget
The publicly available version is a bronze-level variant of the model that won gold at the 2025 International Mathematical Olympiad, optimized for faster daily use rather than the hours-long processing of the original.
ZDNET
VentureBeat
Google's safety review found the model may have reached early warning thresholds in CBRN (chemical, biological, radiological and nuclear) domains, potentially providing technical knowledge that could aid low-resourced actors in developing weapons of mass destruction. Google has implemented precautionary safeguards while it evaluates the risks.
MINT
THE DECODER
Subscribers can access Deep Think through the Gemini mobile app by selecting Gemini 2.5 Pro and toggling the Deep Think option, which offers a fixed number of daily prompts and integration with tools such as code execution and Google Search.
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Analytics India Magazine
TechCrunch

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The Spin

Techno-optimist narrative

Deep Think represents a breakthrough in AI reasoning capabilities, delivering gold-medal mathematical performance to everyday users. The model's parallel thinking approach and extended reasoning time yield significantly better results than competitors, with benchmark scores nearly doubling those of rivals in complex reasoning tasks. This technology democratizes access to Olympic-level problem-solving abilities for research and development.

Google

Techzine Global

Android Central

Techno-skeptic narrative

The $250 monthly price tag makes Deep Think accessible only to wealthy users, creating an AI divide between premium and standard subscribers. Google's safety review reveals concerning risks associated with weapons development, while the public version is merely a "bronze" variant of the truly capable model reserved for select researchers. The high refusal rate and slower response times limit the practical utility of this model compared to existing models.

THE DECODER

VentureBeat