OpenAI Partners with Walmart for ChatGPT Shopping Integration

8 HOURS AGO·UPDATED 8 HOURS AGO

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Above: A Walmart store in San Diego, California, on Oct. 10, 2025. Image copyright: Kevin Carter/Getty Images

The Spin

Techno-optimist narrative

This groundbreaking partnership between Walmart and OpenAI represents the future of retail — transforming online shopping from tedious searches into seamless conversations. OpenAI’s Instant Checkout technology will create a personalized and proactive experience for Walmart customers, anticipating their needs before they even arise.

https://corporate.walmart.com/

Techno-skeptic narrative

AI shopping assistants are a consumer nightmare that most actively reject. These systems violate privacy expectations and act more as manipulative sales tools than helpful guides. Besides, poor chatbot experiences will ultimately drive customers away because AI shopping integration is still too immature to function effectively.

CXM