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Bolsonaro is the clear choice heading into the runoff, and these endorsements prove it. Lining up other presidential candidates, elected governors and parties who were never part of his hardline base shows a coalition built on competence and shreds the smear that he's some radical. Concurrently, Lula stands completely alone.
Anyone calling this race done is misreading the numbers. A few points shifted in each direction, and Bolsonaro's sky-high rejection suggests his ceiling could be much lower than the hype implies. With a fast overhaul of the messaging and a new generation of digital campaigners in charge, Lula still can turn things around.